Full Job Description
About Us
At Amazon, we are constantly innovating to enhance our customers' experiences. As one of the largest e-commerce platforms worldwide, we understand the importance of compelling content in connecting with our audience. Our Towson, Maryland location is seeking a passionate and highly skilled Digital Content Strategist to join our dynamic team. This is an exciting opportunity to work with industry leaders and shape the voice of a globally recognized company.
Position Overview
The Digital Content Strategist will play a key role in designing and implementing content strategies that align with our marketing objectives and enhance customer engagement. You will be responsible for leveraging analytics and consumer insights to create digital content that resonates with our target audience, boosts SEO rankings, and drives conversion.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy across multiple platforms, including websites, social media, and emails.
- Collaborate with cross-functional teams such as SEO, social media, product, design, and marketing to ensure cohesive brand messaging.
- Perform content audits and champion on-brand content optimization based on performance metrics and analytics.
- Utilize consumer insights and market research to inform content creation, maximizing engagement and driving interest in our products.
- Manage content calendar, ensuring timely publishing of engaging content that meets the needs of our diverse audience.
- Generate innovative ideas for content marketing campaigns to elevate brand visibility and customer loyalty.
- Monitor industry trends and competitor strategies to stay ahead of market changes and adapt our content approach as necessary.
- Conduct A/B testing to gauge content effectiveness and iteratively refine strategies based on data-driven insights.
- Supervise and mentor junior content creators, providing guidance to develop their skills and knowledge.
- Report on the performance of content marketing initiatives and recommend actionable improvements.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital content strategy or content marketing.
- Strong understanding of SEO principles and best practices.
- Proficient in analytics tools (e.g., Google Analytics, HubSpot, SEMrush) for performance tracking and reporting.
- Exceptional writing, editing, and storytelling skills.
- Demonstrated ability to manage multiple projects in a fast-paced environment.
- Creative thinker with the capacity to translate complex concepts into compelling and accessible content.
- Familiarity with content management systems (CMS) and digital marketing platforms.
- Excellent collaboration and communication skills, with keen attention to detail.
Why Work with Us?
At Amazon, we value innovation and encourage creative thinking. Here’s why our team members love working with us:
- Cultivating a Culture of Learning: We believe in continuous personal and professional development. You’ll have opportunities to participate in workshops, training sessions, and conferences.
- Competitive Compensation Package: Along with a competitive salary, you will receive comprehensive health benefits, a retirement plan, and annual performance bonuses.
- Work-Life Balance: We prioritize a healthy work-life balance and offer flexible scheduling options.
- Inclusive Environment: We celebrate diversity and are committed to creating an inclusive environment for all employees.
- Innovative Projects: Be part of cutting-edge projects that shape the future of retail and e-commerce.
Location
This position is based in our Towson, Maryland office. Enjoy the best of both worlds with a vibrant local community that offers a wide array of recreational activities, dining options, and cultural events. Towson is known for its friendly neighborhoods and easy access to Baltimore, providing ample opportunities to explore while still being close to the excitement of the city.
How to Apply
If you are ready to take your digital content strategy career to the next level and make an impact at Amazon, we invite you to apply today! Submit your resume, a cover letter detailing your relevant experience, and a portfolio of your past work showcasing your best content marketing pieces.
Join Us in Towson!
Become part of a dedicated and innovative team that is redefining e-commerce. At Amazon, your contributions will not only tackle exciting challenges but will also bring direct value to our customers across the globe. We look forward to meeting talented individuals who are ready to make a difference as a Digital Content Strategist.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.